I am aware that the new eBay logo received many negative feedback such as “it looks boring”, and “it is not fun”, but I see things otherwise. Obviously, I am unaware of eBay’s business strategy for the future, yet one thing came to mind when comparing the past and present logos. To me, it looks like eBay is aiming toward a modern, higher-end department store look. If this is what eBay is heading for, I think they nailed it.